Pashion Footwear

I stumbled across a new shoe company a couple of weeks ago.  They have the most interesting shoe - it's a two in one, fully convertible heel!   Invented and developed by 23-year-old entrepreneur Haley Pavone, Pashion Footwear uses a patent-pending technology that enables its shoes to convert from heels to flats with a simple twist of the wrist.

Pavone launched the company during her sophomore year of college at Cal Poly, San Luis Obispo when she was impaled through the foot by a friend's heel after removing her own shoes due to pain. She made it her mission to create a comfortable heel that can transition with a woman throughout her day – from the boardroom to the ballpark. Over the next two years, Pavone raised $1.7 million from investors, created 10 prototypes, obtained patent-pending status in 30 countries and is now ready to share her invention with women everywhere.

I don't know about you, but all I can say is "It's About Time!!!"  I don't know how many times I have worn a cute pair of shoes to church or a convention or a wedding and after a few hours all I wanted to do was take them off!  Now that shoe converts to a comfortable flat! 

Isn't this a great idea for a wedding shoe?

Pashion Footwear is launching with two introductory shoes and will release a variety of styles, colors and heel types in the coming months. Both designs are currently available in coal black patent leather in sizes 6 through 11 with a four-inch heel kit.   Pashion Footwear is now available for purchase via www.pashionfootwear.com, starting at $165.  Obviously, this is not a cheap shoe, but think of it as buying two pairs!  They had a coupon code for $40 off, unfortunately it expired yesterday, but that is definitely something to keep an eye out for.

I sent an email to the company inquiring about smaller sizes since I wear a size 5.  They responded in under 24 hours and said they do plan to expand to more sizes, colors and styles in the future.  I really hope their company is a great success!

** I'm not getting paid to advertise these shoes - I just think they are a great idea and would love to see more sizes and styles in the future!